Adoption and day-to-day usability matter more than polished concepts
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(+84) 938 173 715
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Experience
Internal System & Operations Platform
04/2025 - Now
Product Owner
@ KAMEREO CO., LTD
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I work on warehouse and inventory systems, owning discovery to rollout and supporting adoption in daily operations.
Paykit Payment Gateway
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02/2023 - 02/2025
Product Design
@ VIDIVA
CASE STUDY
INCOMING
From Weeks to Minutes
Redefining payment gateway onboarding in Vietnam with a fully digital, app-led verification system.
I designed fintech flows and internal tools that help merchants onboard and operations teams run payments smoothly.
SHIPPED
LIVE
Merchant Portal - Paykit App / Web
Real-time dashboard for merchants to track transactions, settlements, and performance in one place.
SHIPPED
LIVE
Landing Page - Paykit.vn
Conversion-driven site that explains Paykit’s value and turns visitors into sign-ups.
SHIPPED
LIVE
Operation Center - ERP
Internal ops console to monitor payment flows, manage merchant lifecycles, and resolve exceptions fast.
Ting E-wallet
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10/2022 – 02/2023
Business Analyst
@ VIDIVA
CASE STUDY
INCOMING
How Ting Made Saving Effortless
A product story of psychology and design.
CASE STUDY
INCOMING
Making Money Social
How a simple "reaction" transformed cold transactions into warm interactions.
I helped turn pre-defined ideas into MVPs by clarifying flows, edge cases, and shipping designs with the team.
Design Principle
USER -CENTRICITY
Pain first. Features later
Great design starts where users struggle. Friction, workarounds, and “small complaints” become the real spec. Once the pain is clear, design objectives write themselves.
USABLE BEFORE PERFECT
Make it happen first, perfect later
A clean v1 beats a perfect concept. The fastest way to learn is to ship the simplest path that works, then iterate with real cases instead of hypothetical debates.
ARCHITECT BEHAVIOR
Design the behavior, not the interface
The best products make the right action feel like the natural one. Clear defaults, deliberate sequencing, and guardrails reduce training, reminders, and manual policing.
